Internet Marketing & SEO Specialist
Position Overview
The Internet Marketing Specialist's tasks will encompass a wide variety of online marketing functions for designated franchise locations including Email marketing, keyword research, implementation of best practices, testing, bid management, monitoring, tracking, and reporting. The Specialist will play an active role in improving organic search engine optimization and increasing website conversion through detailed traffic analysis and conversion funnel optimization. This position will also contribute to social media initiatives, content strategy and development, national promotions, and identify weaknesses in the franchisees' lead funnel.
Essential Job Functions
Research, propose, and implement search marketing strategies, identify existing gaps, and implement SEO, Pay Per Click, and social media strategies to drive and improve traffic to the Company website
Create, deploy, and track assigned Email campaigns
Monitor and apply best practices to PPC campaigns including Google Adwords, Microsoft Adcenter, Facebook, and Job Aggregators
Research new technologies and vendors, run test markets, launch new online marketing programs
Expand and alter organic search engine optimization strategies and increase website conversion through detailed traffic analysis and conversion funnel optimization
Requirements
Minimum 1 year of work experience supporting Marketing functions in a fast-paced environment.
PPC campaign management experience (small or large scale)
Basic knowledge of online marketing principles (SEO, SEM including PPC, and Social Media)
Knowledge of HTML, CSS and some JavaScript
Compensation:
$40 to $42K depending upon skill-setEstimated Salary: $20 to $28 per hour based on qualifications.
The Internet Marketing Specialist's tasks will encompass a wide variety of online marketing functions for designated franchise locations including Email marketing, keyword research, implementation of best practices, testing, bid management, monitoring, tracking, and reporting. The Specialist will play an active role in improving organic search engine optimization and increasing website conversion through detailed traffic analysis and conversion funnel optimization. This position will also contribute to social media initiatives, content strategy and development, national promotions, and identify weaknesses in the franchisees' lead funnel.
Essential Job Functions
Research, propose, and implement search marketing strategies, identify existing gaps, and implement SEO, Pay Per Click, and social media strategies to drive and improve traffic to the Company website
Create, deploy, and track assigned Email campaigns
Monitor and apply best practices to PPC campaigns including Google Adwords, Microsoft Adcenter, Facebook, and Job Aggregators
Research new technologies and vendors, run test markets, launch new online marketing programs
Expand and alter organic search engine optimization strategies and increase website conversion through detailed traffic analysis and conversion funnel optimization
Requirements
Minimum 1 year of work experience supporting Marketing functions in a fast-paced environment.
PPC campaign management experience (small or large scale)
Basic knowledge of online marketing principles (SEO, SEM including PPC, and Social Media)
Knowledge of HTML, CSS and some JavaScript
Compensation:
$40 to $42K depending upon skill-setEstimated Salary: $20 to $28 per hour based on qualifications.
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