Sr. Director, Trade Marketing
Careerlist is thrilled to lead the search for Not Your Mother's new Sr.
Director of Trade Marketing.
Position Overview:
We seek an accomplished and visionary Senior Director of Trade Marketing responsible for in-store and online strategies.
This role will lead our trade marketing efforts and drive growth through strategic partnerships with retailers, distributors, and digital platforms.
The Senior Director of Trade Marketing will develop and implement trade marketing efforts designed to support and enhance the brand positioning, drive revenue growth, customer awareness, and customer acquisition, and help manage the brand's product positioning, brand identity, messaging, promotions, and campaigns.
Key
Responsibilities:
Trade Marketing Strategy Development:
? Develop comprehensive trade marketing strategies to support and enhance brandpositioning.
? Drive revenue growth and customer acquisition through targeted trade marketinginitiatives.
Retail and Distributor Relationships:
? Cultivate and maintain strong relationships with key retail partners, distributors, andindustry influencers.
? Negotiate mutually beneficial partnerships and promotional agreements to maximizebrand visibility and sales.
Channel-Specific Campaigns:
? Create and execute trade marketing programs tailored to retail channels, optimizingpromotional activities to meet channel-specific needs and objectives.
? Oversee the development and execution of digital marketing campaigns in collaborationwith retail partners.
In-Store and Online Marketing Programs:
? Lead in-store marketing initiatives to enhance product visibility, customer engagement,and sales within physical retail locations.
? Develop and implement digital advertising, email marketing, and social media campaignsto support trade marketing objectives and online sales.
Sales Enablement and Brand Management:
? Collaborate with the sales team to develop short and long-term retail strategies thatalign with trade marketing efforts.
? Provide the sales team with tools, collateral, and training necessary to effectivelypromote and sell products through retail partners, distributors, and digital channels.
? Manage product positioning, brand identity, messaging, promotions, and campaigns toensure brand consistency and relevance.
Market Analysis:
? Conduct market research and analysis to identify growth opportunities, competitivethreats, and consumer trends within each trade channel, in-store environment, andonline platform.
? Utilize data-driven insights to inform trade marketing and digital marketing strategies.
Budget Management:
? Manage the trade marketing and digital marketing budgets, ensuring efficient allocationof resources to support promotional activities, incentives, and partnership initiatives.
Team Leadership:
? Lead, mentor, and inspire a high-performing team of trade marketing professionals,fostering a culture of collaboration and innovation.
? Set clear objectives, measure KPIs, and report progress to senior management.
Retail and Trade Shows:
? Oversee participation in industry trade shows and exhibitions, ensuring effectiverepresentation and maximizing brand exposure.
Required Skills:
? Ability to lead and manage a team of marketing professionals.
Strong decision-making skills andthe ability to set and execute a vision for the trade marketing department.
? A deep understanding of market trends, consumer behavior, and competitive landscape.
Theability to develop and implement long-term trade marketing strategies aligned with overallbusiness goals.
? Proficiency in data analysis to make informed decisions and optimize marketing campaigns.
Ability to use analytics tools to track and measure the effectiveness of trade marketinginitiatives.
? In-depth knowledge of the industry, market dynamics, and the specific needs and preferences ofcustomers within the trade channels.
? Familiarity with the products or services being marketed, including their features, benefits, andunique selling points.
? The ability to collaborate with sales teams and negotiate partnerships and promotionalagreements with trade partners.
? Proficiency in managing budgets and allocating resources effectively to achieve marketing goals.
? Strong written and verbal communication skills to articulate marketing strategies, present tosenior leadership, and collaborate with cross-functional teams.
? Familiarity with digital marketing channels and strategies, including online advertising, socialmedia, email marketing, and e-commerce platforms.
? Understanding of various trade channels, such as retail, wholesale, distribution, ande-commerce, and the nuances of marketing within each channel.
? The capacity to analyze and interpret consumer behavior data to tailor marketing efforts andpromotions to target audiences effectively.
? Establish and nurture relationships with key stakeholders, including trade partners, vendors, andindustry associations.
? The ability to identify and address challenges and obstacles in trade marketing initiatives.
Qualifications:
1.
Proven track record of at least 7-10 years in trade marketing, with a focus on building successfulpartnerships within retail, distribution, and digital channels.
2.
Strong leadership skills with a history of managing and developing teams.
3.
Exceptional strategic thinking and problem-solving abilities.
4.
Proficiency in data analysis and a deep understanding of trade marketing and digital marketingmetrics.
5.
Excellent communication, negotiation, and interpersonal skills.
6.
Ability to adapt to a dynamic business environment and evolving trade channel, in-store, anddigital landscape.
7.
Creative thinking and a passion for innovative trade and digital marketing solutions.
Recommended Skills Adaptability Communication Creativity Customer Acquisition Customer Relationship Management Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
Director of Trade Marketing.
Position Overview:
We seek an accomplished and visionary Senior Director of Trade Marketing responsible for in-store and online strategies.
This role will lead our trade marketing efforts and drive growth through strategic partnerships with retailers, distributors, and digital platforms.
The Senior Director of Trade Marketing will develop and implement trade marketing efforts designed to support and enhance the brand positioning, drive revenue growth, customer awareness, and customer acquisition, and help manage the brand's product positioning, brand identity, messaging, promotions, and campaigns.
Key
Responsibilities:
Trade Marketing Strategy Development:
? Develop comprehensive trade marketing strategies to support and enhance brandpositioning.
? Drive revenue growth and customer acquisition through targeted trade marketinginitiatives.
Retail and Distributor Relationships:
? Cultivate and maintain strong relationships with key retail partners, distributors, andindustry influencers.
? Negotiate mutually beneficial partnerships and promotional agreements to maximizebrand visibility and sales.
Channel-Specific Campaigns:
? Create and execute trade marketing programs tailored to retail channels, optimizingpromotional activities to meet channel-specific needs and objectives.
? Oversee the development and execution of digital marketing campaigns in collaborationwith retail partners.
In-Store and Online Marketing Programs:
? Lead in-store marketing initiatives to enhance product visibility, customer engagement,and sales within physical retail locations.
? Develop and implement digital advertising, email marketing, and social media campaignsto support trade marketing objectives and online sales.
Sales Enablement and Brand Management:
? Collaborate with the sales team to develop short and long-term retail strategies thatalign with trade marketing efforts.
? Provide the sales team with tools, collateral, and training necessary to effectivelypromote and sell products through retail partners, distributors, and digital channels.
? Manage product positioning, brand identity, messaging, promotions, and campaigns toensure brand consistency and relevance.
Market Analysis:
? Conduct market research and analysis to identify growth opportunities, competitivethreats, and consumer trends within each trade channel, in-store environment, andonline platform.
? Utilize data-driven insights to inform trade marketing and digital marketing strategies.
Budget Management:
? Manage the trade marketing and digital marketing budgets, ensuring efficient allocationof resources to support promotional activities, incentives, and partnership initiatives.
Team Leadership:
? Lead, mentor, and inspire a high-performing team of trade marketing professionals,fostering a culture of collaboration and innovation.
? Set clear objectives, measure KPIs, and report progress to senior management.
Retail and Trade Shows:
? Oversee participation in industry trade shows and exhibitions, ensuring effectiverepresentation and maximizing brand exposure.
Required Skills:
? Ability to lead and manage a team of marketing professionals.
Strong decision-making skills andthe ability to set and execute a vision for the trade marketing department.
? A deep understanding of market trends, consumer behavior, and competitive landscape.
Theability to develop and implement long-term trade marketing strategies aligned with overallbusiness goals.
? Proficiency in data analysis to make informed decisions and optimize marketing campaigns.
Ability to use analytics tools to track and measure the effectiveness of trade marketinginitiatives.
? In-depth knowledge of the industry, market dynamics, and the specific needs and preferences ofcustomers within the trade channels.
? Familiarity with the products or services being marketed, including their features, benefits, andunique selling points.
? The ability to collaborate with sales teams and negotiate partnerships and promotionalagreements with trade partners.
? Proficiency in managing budgets and allocating resources effectively to achieve marketing goals.
? Strong written and verbal communication skills to articulate marketing strategies, present tosenior leadership, and collaborate with cross-functional teams.
? Familiarity with digital marketing channels and strategies, including online advertising, socialmedia, email marketing, and e-commerce platforms.
? Understanding of various trade channels, such as retail, wholesale, distribution, ande-commerce, and the nuances of marketing within each channel.
? The capacity to analyze and interpret consumer behavior data to tailor marketing efforts andpromotions to target audiences effectively.
? Establish and nurture relationships with key stakeholders, including trade partners, vendors, andindustry associations.
? The ability to identify and address challenges and obstacles in trade marketing initiatives.
Qualifications:
1.
Proven track record of at least 7-10 years in trade marketing, with a focus on building successfulpartnerships within retail, distribution, and digital channels.
2.
Strong leadership skills with a history of managing and developing teams.
3.
Exceptional strategic thinking and problem-solving abilities.
4.
Proficiency in data analysis and a deep understanding of trade marketing and digital marketingmetrics.
5.
Excellent communication, negotiation, and interpersonal skills.
6.
Ability to adapt to a dynamic business environment and evolving trade channel, in-store, anddigital landscape.
7.
Creative thinking and a passion for innovative trade and digital marketing solutions.
Recommended Skills Adaptability Communication Creativity Customer Acquisition Customer Relationship Management Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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