Sr. Manager of Franchise Marketing & Recruitment
POSITION
Summary:
The Sr.
Manager of Franchise Marketing and Recruitment is a highly skilled position that develops the strategy for inquiry generation activities, project management and implements integrated marketing activities/campaigns aimed at increasing the quantity and quality of inquiries to help build the brand to achieve the franchise restaurant growth goals of the company.
POSITION ACCOUNTABILITIES:
- Models and updates demographic characteristics of Company's ideal franchisees candidate profile to improve effectiveness of all marketing campaigns.
Utilizes demographic research and segmentation analysis as needed. - Creates a stream of new qualified franchise candidates for appropriate opportunities that meet or exceed standards that are identified through an appropriate business planning process to support a 3 year pipeline
- Establishes a broad portfolio of inquiry generation channels to effectively deliver sales inquiries that meet geographical and financial requirements.
- Creates and executes sales seminars, direct mail, franchise portals, e-mail campaigns, PPC campaigns, SEO, and PR campaigns in partnership with the Marketing team.
- Increases inquiries from potential candidates to ready to purchase candidates
- Manages the franchise inquiry database
- Establishes inquiry tracking and reporting functions to effectively monitor inquiry generation performance by channel.
- Sets guidelines for key performance indicators like cost per inquiry, cost per sale, inquiry to sale conversion.
- Provides project management and support for all franchise sales and development initiatives within the franchise community.
- Ensures franchise candidates meet or exceed pre-qualification standards.
- Performs other duties as assigned.
EMPLOYMENT STANDARDS
Education
- Bachelor s degree from a four year college or university
Experience
- At least three to five years of franchise recruitment experience; or equivalent combination of education and experience
Knowledge and Skills
- Strong problem solving and consultation communication style
- Strong organizational agility and consultation communication style
- Ability to effectively present information and respond to questions from team members, internal clients (Inter-departmental contacts to Executive Team), franchisees and operators
- Highly responsive
- Strong organizational, problem-solving, and analytical skills
- Strong written and verbal communication skills
- Strong understanding of CRM
- Excellent interpersonal skills and a brand champion
Essential Physical Requirements:
- Ability to read, analyze and interpret written information such as procedure manuals, Company communications or governmental regulations.
- Ability to frequently use hands to finger, handle or feel.
- Ability to sit for prolonged periods in one location which may be restricted to the employee s workstation.
- Ability to lift and/or move up to 20 pounds
- Ability to occasionally lift and/or move up to 50 pounds.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Estimated Salary: $20 to $28 per hour based on qualifications.
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